Modelling & Rendering for Valenza Studio

Valenza Studio was a large-scale industrial project where I was responsible for modeling and rendering a wide range of high-detail products designed for marketing and commercial presentation. The process began in 3ds Max, where I handled all precision modeling, ensuring that each product matched the real-world specifications and maintained clean topology suitable for both high-quality renders and potential animation use.

For rendering, I utilized a combination of tools tailored to specific visual goals. I used FStorm Render within 3ds Max to produce photorealistic stills with soft lighting, accurate materials, and rich detail—perfect for catalog and portfolio visuals. To diversify the output and meet various client needs, I also rendered scenes in KeyShot, taking advantage of its real-time rendering and physically accurate material system for fast, high-quality previews and product showcases. Additionally, Marmoset Toolbag was employed to create interactive turntables and real-time renders, offering the client a more dynamic presentation format.

This project not only refined my workflow across different rendering engines but also strengthened my ability to deliver visually consistent results across platforms. Working with Valenza allowed me to combine technical accuracy with aesthetic presentation—highlighting the functionality and beauty of industrial design through clean, cinematic visualization.

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